Brand24 alternatives
Brand24 is full social listening: AI sentiment, reach, reports and coverage of X, Facebook, Instagram, TikTok, news, blogs and reviews. Its Individual plan is $199 a month billed annually for 3 keywords, and API access is a $149 add-on. People look elsewhere for a lower price, developer communities it does not list such as Hacker News, or an API without the add-on. If you report sentiment and reach to a marketing team, Brand24 or Mention is still the right shape.
Prices read from each vendor’s own pages on 2026-11-01. Pricing moves. Check before you rely on it.
What are the alternatives to Brand24?
Mention
Best for: Marketing teams that want listening, reports and post scheduling in one tool.
No price on its pricing page; it says annual billing saves $360 · Facebook, Instagram, X, Reddit, TikTok, Pinterest, YouTube, news, blogs, forums, 75+ review sites
Good
- Sentiment, auto-updating reports and dashboards.
- Publishing and scheduling posts alongside monitoring, which no other tool here does.
Bad
- The pricing page shows no price, so you cannot compare cost without starting a conversation or a trial.
- API access is a paid add-on, not included in the Company plan.
Awario
Best for: Small teams that want broad listening with an API for under $50 a month.
Starter $29/mo or $49/mo (the page pairs the two with annual and monthly billing); free trial · Reddit, Instagram, X, Facebook, YouTube, Vimeo, news and the web
Good
- The lowest entry price here, with unlimited keywords per topic.
- API included on every plan, unlike Brand24 and Mention.
Bad
- TikTok, Threads, Bluesky and Hacker News are not named anywhere on its pricing page.
- Sentiment appears only as a footer link, not in any plan’s feature list.
- The pricing page conflicts with itself on whether Starter includes data export.
Octolens
Best for: Developer-tool companies that need X, LinkedIn and Hacker News with relevance scoring.
Pro $159/mo billed annually; 7-day free trial · Reddit, Hacker News, X, LinkedIn, Bluesky, GitHub, YouTube, Stack Overflow, TikTok, DEV, podcasts, newsletters, news
Good
- API, webhooks, Slack, MCP, relevance scoring and sentiment on every plan.
- Covers developer communities Brand24 does not list, such as Hacker News and GitHub.
Bad
- Pro covers 10 keywords and excludes podcasts, news, newsletters and the web; those need Scale at $499 a month.
- Facebook and Instagram are not on its source list.
Syften
Best for: Founders who care about communities, forums and newsletters more than mainstream social media.
Entry $29.95/mo; Standard $49.95/mo; 14-day free trial · Reddit, Hacker News, GitHub, Product Hunt, Stack Exchange, Bluesky, Mastodon, forums, newsletters, podcasts; X and YouTube as add-ons
Good
- The broadest coverage of developer and niche communities here.
- Low entry price, with AI filtering of spam and self-promotion from Standard.
Bad
- No Instagram, TikTok, Facebook or LinkedIn, and no sentiment analysis.
- Webhooks need the $119.95 Pro plan, and X costs $40 a month extra.
TrueScrape
Best for: Founders and developers who want a feed or webhook of new mentions, paid per check instead of per seat or plan.
1 credit per platform per check; credits from $25 one-time for 20,000, 1,000 free on signup · Reddit, Hacker News, Bluesky, YouTube, Threads, Instagram hashtags, TikTok hashtags
Good
- Founders: type a brand into the free checker with no account, then one click on Watch this term opens a dashboard feed. No seats and no plan.
- Developers: one POST /v1/monitors with an optional webhook_url; signed webhooks carry only new posts, on the same API key and credits as every other endpoint.
- MCP tools to create monitors and read mentions from an agent; the docs are at /docs/monitors.
Bad
- No sentiment, reach, reports or news: it lists new mentions and nothing more.
- No X, LinkedIn or Facebook, because it reads only what a logged-out visitor can see.
- Instagram and TikTok are watched by hashtag only, not by text anywhere in a post.
How do the Brand24 alternatives compare?
| Option | Entry price | Sentiment | X, Facebook and news | TikTok | Hacker News | API and webhooks |
|---|---|---|---|---|---|---|
| Mention | Not shown | Yes | All three | Yes | Not listed | API as a paid add-on |
| Awario | $29/mo or $49/mo | Feature page only | All three | Not listed | Not listed | API on every plan |
| Octolens | $159/mo, billed annually | Yes | X; news from Scale; no Facebook | Yes | Yes | API, webhooks and MCP on every plan |
| Syften | $29.95/mo | No | X as a $40/mo add-on; no Facebook or news | No | Yes | API on all plans; webhooks on Pro |
| TrueScrape | Pay per check, no plan | No | None | By hashtag | Yes | API, signed webhooks and MCP |
Questions people actually ask
- What is the cheapest Brand24 alternative?
- Among plans with a published price, Awario Starter at $29 or $49 a month and Syften Entry at $29.95 a month. Neither has Brand24’s full coverage: Syften has no Instagram, TikTok or Facebook, and Awario does not name TikTok. TrueScrape charges per check rather than per month, so a quiet term costs little, but it has no sentiment or news.
- Which Brand24 alternative has sentiment analysis?
- Mention and Octolens list sentiment on their pricing pages. Awario links a sentiment feature page but does not list it in a plan. Syften and TrueScrape have none.
- Which alternative is easiest to start, for a founder or a developer?
- For a founder, TrueScrape: type a brand into the free checker at /tools/brand-mentions with no account, then click Watch this term for a dashboard feed with no seats or plan, paid per check. For a developer, one POST /v1/monitors with an optional webhook_url sends signed webhooks for new posts only, on the same API key and credits as every other endpoint, with MCP tools for agents. Docs are at /docs/monitors.
- Does Brand24 have an API?
- Yes, as an add-on its pricing page lists at $149. Awario includes an API on every plan, and Octolens includes API, webhooks and MCP on every plan.
How do you see who mentions your brand right now?
The free brand mention checker shows recent mentions with no account. Brand mention monitoring covers what a watched term costs, and how to track brand mentions without a subscription compares the paid tools.
The free grant is 1,000 credits and needs no card. It is sized to answer whether the data is good enough, which is the only question worth resolving before you commit.