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Why these are written this way

There is a measurable answer to how comparison content should be written, and it comes from a competitor rather than from taste. Their honest multi-vendor proxy comparison — the one that criticises named vendors and sells nothing — is among their best-performing pages. Their “us versus Apify” post gets about one visit a month. Same author, same category, two orders of magnitude apart.

So these pages are bound by rules that are enforced in code: at least two specific things the other vendor does better, at least one row where the honest verdict is theirs, a real answer to who should buy theirs instead, and a date and source on every figure.

What we are weakest at

  • No SOC 2 report, no standard DPA, no SSO. A formal security review is not something we pass today.
  • No official SDKs and no CLI — an HTTP API, an OpenAPI document and an MCP server.
  • No customers to point at yet, so there are no case studies here and will not be until there are.
  • Our TikTok and Instagram coverage is materially thinner than our YouTube coverage, and we publish which endpoints are unverified rather than averaging it away.